Google and the other big search engines cloak their algorithms in secrecy and are constantly updating them. Penguins? Pandas? It’s hard to keep up with it all. The only thing we know for certain is that they crave high value content and that their primary means of identifying that content is by analyzing a page’s link profile. They look for high authority links built in a “natural” manner. So how does that impact us as we try to get our sites to perform better in the rankings?
It means that as we try to enhance our sites average search position, our goal should be to create as many natural quality links as possible. We know that edu backlinks are consistently among the most valued and are an important part of any link building strategy. Why are they so valuable? I wrote a post that goes into depth on the topic, but in short they carry tons of Domain Authority and pass along that link juice to your page. (more…)